'Webinar use is growing exponentially. Partially driven by the dramatic online behavioural shifts brought about by the COVID pandemic. But latest research shows that webinars are also growing in popularity across all industries due to their proven communications effectiveness, extended audience reach, and sustainability and cost-efficiencies due to reduced travel and accommodation. Importantly, webinars tap into a growing need for more personal, live and interactive ways of communicating. The average viewing time for webinars currently stands at an average of 56 minutes, illustrating how webinars are succeeding in answering the needs of global corporations, today.

Webinar and how does it work

A webinar is a live online video conference or presentation. Webinars are usually interactive, with participants getting information, asking questions, and discussing a topic in real-time. Almost every industry uses webinars as an easy way to reach people with valuable content.

Main purpose of webinar

Webinars allow large groups of participants to engage in online discussions or training events and share audio, documents or slides – even when they're not in the same place as the meeting host or in the same room where the event or presentation is taking place.

Benefit of webinar

A webinar also provides you with an opportunity to host a poll, survey, or simply ask your audience questions. Using their whiteboard, live chat, and other features, all webinar participants can also communicate with you.